We believe that web design is a broad term that encompasses a great deal more than whether a website looks good or not. Website design includes the structure of the sitemap, ensuring that all pages are easy to find through a logical structure. The layout of each page – ensuring that key information is presented clearly, and that the page isn’t overcrowded – is as important as the final design aspects of colours and fonts.
Launching a business online is no mean task. We have worked with clients small and large ensuring that customers have a seamless experience from initially visiting your site through to their transaction. We understand that the online experience of a consumer is key to that initial purchase through to long term loyalty and all our eCommerce sites put the consumer at the heart.
We will always discuss the importance of SEO early in the brief phase of a project, and make recommendations based on our client’s needs. This often includes a full audit of SEO performance on the existing site, which will highlight keywords to target with the new site. For clients that take our Ongoing Support Agreement, we can then monitor performance over time, and re-prioritise and re-target as we reach your goals.
PPC is a highly cost-effective method of advertising on both search engines and websites. With PPC (pay-per-click) advertising you only ever pay when a user clicks on your ad, plus you control how much you pay for each click and how much budget to allocate to your advertising campaigns, so you’ll never overspend. If you have never run PPC adverts before, then you have yet to experience the benefit of having ads in front of your target audience within minutes of launching a campaign.
For a Search campaign, you’ll select a goal, like driving traffic to your website or increasing sales or leads.
And with pay per click (PPC) search ads, you’ll only pay when your ad gets results, like people when people click your ad to visit your website or to call your business.
Social Media is playing an increasingly important role in the way that we find and share information online. That is why we always discuss integration with social media at an early stage of the website specification process. The level of interaction depends entirely on our clients’ needs, but the important thing is that all staff at Ruul have an expert understanding of what is possible. Updates in the field of social media are made every day, so we ensure that we all keep our finger on the pulse by staying up-to-date via blogs and forums.
It is possible to use information from social media sites such as Facebook, Twitter and LinkedIn on third-party websites, and have information going the other way so that comments and posts written on a site are posted to social media sites.
Given the importance of digital marketing, embracing the best techniques and tools is vital. With experience working across a huge range of verticals and sectors, we can track the important issues, trends and factors amongst a wealth of data on a month to month basis. We’ll Keep you up to date with your web traffic and manage it’s Performance. With our help, you’ll know the ins and outs of your campaign, with insightful analytics included as part of our transparent monthly reporting.